Monday, 29 June 2015
Indians spend more time on apps like Skype, WhatsApp and Hike: Survey
With the rising usage of smartphones in India, the country is also witnessing an increase in the use of numerous applications that available in the market. And communication and social apps account to the highest usage, as it's become a medium to stay connected with friends and family.
A report by Swedish telecom equipment manufacturer Ericsson stated that smartphone users in India spend 47% of their time on communication applications like Skype, WhatsApp, We Chat and Hike. These apps are key driver of mobile broadband usage.
"As per our report, Indians spend 47% of time using communications apps such as voice, instant messaging, voice over Internet protocol (example Skype), emails and social networking on smartphones," Ericsson said.
It further added that communication apps have a higher dependency on mobile broadband usage, due to their 'always on' status.
Ericsson took a close note of app usage behaviour using on-device measurements across several markets, which even included India. This research was based on Android smartphone users in India, Japan, South Korea, the UK, and the US. In India, 7,500 Android users were surveyed. As per the report, across the US, the UK and India, more than 30% of the time spent on smartphones is spent on communication apps.
Swetleena Swain, Ericsson ConsumerLab senior advisor, said, "We found that 40-50% of data consumption for communication apps uses mobile broadband, whereas the corresponding figure for video is just 20%."
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